This developed after Lenovo Mobile, one of China's top smartphone manufacturers, launched its flagship model – the S880 “phablet” and the entry-level A60+ model – that signifies the firm's thrust to be one of the top players in the smartphone market in the Philippines and the world.
“With the strong market showing of the previous smartphone models, we confident that the new models would propel Lenovo to become one of the competitive smartphone manufacturers in the market,” said Dillon Ye, Executive Director, Rest of World Business Operation and Phone Business Development.
In a market that demands value for money, the S880 “phablet” – a cross between a smartphone with a 5-inch screen and a mini-tablet – provides vismin shoppers with high-end functionality and durability at a price that delights.
It is a phone and a multi-media device in one. It has a large 5-inch screen yet slim and stylish design, and equipped with Lenovo Sound technology bringing it at the forefront of pioneering efforts to make smartphones the screen of choice for entertainment and information needs of users.
Lenovo Mobile also offers the entry – level smartphone A60+ that is designed to level up ordinary cell phone users to smartphone technology. Priced at only P4,999, it is packed with features that exceed the needs of the new smartphone user with its 1G processor, rich multi-media, and enhanced user interface.
“Since our launch in October 2011, Lenovo Mobile has slowly gained a foothold in the mobile market backed by our exclusive partnership with Open Communications, a member of the Tao Group of Companies,” Ye said.
“We are excited with the opportunity to offer to the market the new Lenovo smartphones. These devices cater to the broad segment of users who value durable quality, unique design andmost importantly, affordability,” said John Rojo, Business Unit Head of Open Communications.
In Cebu, Aerophone at SM City Cebu, one of Cebu's popular mobile phone retail distributors, will give Cebuanos a first chance to enjoy, experience and own Lenovo Mobile's newest smartphones starting Sept. 28 to Oct.7. This as Junrex Phones in Gaisano Cebu, still another dominant phone distributor, joins the bandwagon on October 5.
In Iloilo, Titanium at Robinson's Iloilo and Playtel at SM Iloilo will give Ilongos a peek at the newest Lenovo Mobile smartphones from Sept. 24 to Oct. 15.
And in Davao, Herrera Brothers just finished its own Lenovo sale in Gaisano Mall.
In May, Lenovo Mobile’s market share increased by 1.2% in the total mobile phone market, totalling 11% of the Chinese market. The figure moved the Lenovo brand up to number 2, from third place in May.
Lenovo increased by 2.5% in the smartphone market during the same period totaling a market share of 13.1%. The Lenovo smartphone is now ranked above other local brands, having come from fourth place in May. This jump has also made the distance from top-ranking Samsung closer with just a difference of 2.4 percentage points.
This year, Lenovo Mobile has already released a slew of Android phones that has captured the attention of Filipino smartphone buyers, like the P700, a 4-inch screen Ice Cream Sandwich powered Android which boasts of a 2500 mAh battery that promises much longer usage at a competitive price of P10,999. ###
Open Communications Inc., a subsidiary of Tao Corporation, is the exclusive Philippine distributor of Lenovo Mobile.
Tao Corporation prides itself as a community of companies focused on supply-chain services, with consolidated revenues that ranks the company as one of the top 100 corporations in the Philippines. With about 4,000 employees under its fold, Tao has significant investments in its core business of health and wellness, distribution and marketing, resources, and financial services.
ABOUT LENOVO MOBILE COMMUNICATIONS
Lenovo Mobile Communication Technology Ltd. (“Lenovo Mobile”), established in 2002, is a well-known player in the Chinese mobile phone industry, specializing in the research, development, production and marketing of mobile phones. Lenovo Mobile is dedicated to providing “stylish, simple, innovative and high-quality” products and value-added services that provide personalized solutions to satisfy individual needs and enhance the joy of mobile communication. Relying on its independent research and development and powerful sales channels, Lenovo Mobile has become a fundamental influence in the Chinese handset industry.