FWD shakes up the Visayas with “Live to Move” Advocacy

Sunday, May 08, 2016

FWD shakes up the Visayas with “Live to Move” Advocacy




Recognizing and emphasizing the growing need to complement the active Filipinos’ lifestyle, FWD Life Philippines—the fastest-growing insurance provider in the country today—has spearheaded the "Live to Move" movement, a wellness campaign inspired by the virtue that achieving better health is key in getting ready to live life to the fullest.

A 30-minute run to kick start the day. Biking to and from work. Yoga classes thrice a week after work. A trek to the mountains on weekends, then embarking on an out-of-town trip to recharge after a hectic month. If any of these are part of your routine, then you’re most likely part of the growing population of active and health-conscious Filipinos who are driven by the desire to experience more out of life.

Various Booths (Zumba, Hiphop, Kick-boxing, Meta-Fit exercises) set-up for the 4 minute workout series: Jump, Squat, Push and Lunge!
Cebu shakes it up

"Live to Move" is centered on the FWD Motion, a four-minute workout specially designed by fitness coaches Jim and Toni Saret to provide Filipinos the health benefit equivalent to an hour's worth of exercise. Depending on the intensity of the routine and the number of repetitions, the work out is scientifically proven to burn as much as 600 calories through four primary steps: jump, squat, push up, and lunge.

Following its successful maiden run last year at the Bonifacio Global City and recently in Cagayan de Oro, FWD is bringing "Live to Move" to Cebu as part of its regional efforts to promote healthy lifestyle and expand awareness for the brand and its advocacy this 2016.

We had a quick chat with FWD folks as well as the 
For FWD Philippines President and CEO, Peter Grimes, a lifestyle anchored on health and wellness puts people at the best position to do and achieve more.  “We’ve conceptualized the idea of the Live to Move campaign by placing a huge emphasis on lifestyle continuity and pursuit for passions, en route to empowering Filipinos to get ready to live their lives to the fullest,” he says.

Get moving to start living

Research says, regular, moderate activity helps add several years to one's life expectancy, [1] which means more time for better and more rewarding life experiences. Also, regular exercise—the kind that gets the heart pumping—not only has been linked to better mood and increased energy, but also improved memory and better thinking skills.





The Live to Move wellness campaign is in support of the Philippine Heart Association’s (PHA) 52100 advocacy, a simple guide to remind people of the essentials of good health, with each number representing a daily target: five (5) servings of fruits and vegetables, two (2) hours maximum recreational screen time, one (1) hour of moderate activity, zero (0) sugared drinks, and zero (0) smoking/second-hand smoke.

A game-changer in the insurance industry,  FWD Life Philippines is geared towards providing easy-to-understand products to their customers, aided by digital technology for a more relevant brand presence. Recognizing Cebu’s standing as one of the most progressive provinces in the country, FWD also looks into broadening its reach by raising awareness about how Filipinos can truly achieve more and get ready to live with the most rewarding experiences through campaigns like "Live to Move."

Our goal is really to change the creative and passionate Filipinos' perception about pursuing multi-faceted and mostly active lifestyles. Among the ways we’re setting this goal in motion is through our Live to Move campaign,” adds Grimes.

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