Ideal tour destinations, both domestic and foreign, will be showcased anew this year when the 3rd International Travel Festival (ITF) reels off on July 15-17 at the Ayala Center Cebu. With the theme: "Don't Dream, Just Go" and organized by MyEventology, the three day 2016 ITF brings together over 100 exhibitors including national tour operators, airlines, hotels. resorts. travel agents, financial institutions, and insurance agents.
The ITF was initially staged in 2014 and has attracted thousands of visitors as well as gained positive sales results for exhibitors. Also in 2014 ITF, exhibitors earned a whooping Php12 Million from credit card sales, while the foot count reached about 270,000 according to Ayala Center Cebu's matrix.
The regional tourism show eventually became a genuine meeting point for tourism stakeholders and consumers as it duplicated its inaugural success in the 2nd ITF last year.
"We are happy to note that our visitor rate has grown steadily and that we have provided positive results to our participating exhibitors," said Stephani Villahermosa, ITF project director. additionally she added: "It's really gratifying for us knowing that the show has not only generated sales for the exhibitors, but has likewise enabled them to reinforce their relationship proximity with their clients."
Event organizers will also hold the 2nd Cebu Travel Exchange as a precursor to the 3rd ITF on July 14 at Radisson Blu Hotel. The Cebu Travel Exchange (CTX) is a business-to-business session among ITF exhibitors from the airline industry, hotels, resorts, and travel agencies.
According to Villahermosa, the 2nd CTX promises to be much bigger affair as prospective international buyers from the different ASEAN countries, India, and the Middle East will be in attendance this year.
The CTX is in partnership with the Tourism Promotions Board (TPB) and will have about 30 foreign buyers from: Singapore, Malaysia, Taiwan, Indonesia, India, and UAE. The clientele are varied from individuals to groups, leisure, special interest (golf, diving, wedding destinations, educational) and MICE (Meetings, Incentive, Conventions and Exhibitions).
This will be another opportunity to exchange business opportunities for continued growth of the industry as well as Philippine Tourism especially for Cebu.