YOU CAN'T SAVE 80 MILLION FILIPINOS! BUT YOU CAN BUILD ME A PARK

Launching of the book "YOU CAN'T SAVE 80 MILLION FILIPINOS! BUT YOU CAN BUILD ME A PARK", co-authored by Roberto "Bobby" E. Aboitiz and Matthias "Bube" G. Mendezona happened at the Casa Gorordo Museum last February 23, 2018.

The book chronicles the authors' experiences and thoughts and those of other key figures in the pioneering days of Balamban's West Cebu Industrial Park hosting world-class shipbuilder Tsuneishi Heavy Industries Cebu Inc. and other companies employing a total skilled workforce of some 15,000.

In this continuing prosperity in the era of modernity, Balamban never gets failed to put its name on the list of successful municipalities in Cebu, which offers some state-of-the-art amenities for the public. Reviewed by leaders in the fields of business, diplomacy, academe and journalism, the book offers substantial material for the avid reader, business students, framers of national policy and businessmen.

Book Launching event at the Casa Gorordo Museum, Cebu City

Some of the book reviews:

"The book is valuable from several perspectives - as a personal memoir relating the difficulties of establishing a greenfields industry in developing country with its peculiar hydra of tradition, politics, bureaucracy, corruption..etc..; as a case study which could be taken up in business school; and the detailed observation of dealing with the many factors and varied role-players involved in the transformation of an underdeveloped town into a competitive global role-player in the shipping-industry." - Ambassador Virgilio A. Reyes, Jr., author, freelance journalist and travel writer

"This book will be an effective learning resource in management education for both enterprise and development management students. It should also provide interesting and instructive insights for investors, policy makers and national and local civil service officers in designing and administering investment policies for easing start-up maintenance and expansion of large, world class manufacturing facilities." - Teresa S. Abesamis, Columnist Business World and former Associate Professor at Asian Institute of Management

Chatting with the Co-Author Matthias "Bube" Mendezona

Books are available at the following outlets:
USC Museum Shop Tel. (032) 253 1000 loc. 191
USC Press Bookstore Tel. (032) 230 0100 loc. 290
Casa Gorordo Museum Shop (032) 255 5645

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