Every Business should be a Media Company
It’s been almost 2 weeks since the incident called the ‘Cat-astrophe at
Shangri-La’ and the PR nightmare is not over. As of this writing, the one
Facebook post decrying Shangri-La at the Fort and Pestbuster’s actions went
viral, and as of press time has 12,000+ shares, 3,000+ comments, and 24,000+
reactions.
In an era of technology and social media, transparency is the new
integrity as well as currency.
"If your organization’s
intentions transcend the mere act of selling a product or service, and it is brave
enough to expose its heart and soul, people will respond. They will connect.
They will like you. They will talk. They will buy." – Gary Vaynerchuk
8 years ago, I started a social media firm which for various reasons
failed. However today, I still encounter entrepreneurs/businesses still
hesitant or struggling to understand social media. I still do social media
stuff but solely for my personal brand (at some point it is tiresome to
convince people not willing to be convinced).
Do you have any idea how the market has already changed? You may think
that almost a decade ago, foreign companies receiving a backlash from consumers
and the like communities was an isolated incident in the internet, should wake
up now to this new reality.
Business is only as strong as its closest customer relationships, and
what those customers say about your business beyond your four walls will in
some way shape your future; and social media not only makes interaction with
businesses intimate and direct, but it also amplifies it’s reach far more than
you can ever imagine .
“Social media relationships and
personal relationships work exactly the same way— you get out of them what you
put into them. You can’t buy, force, or make them into something they’re not
ready to be.”
Will You Become the Media?
In the modern digital landscape, you can produce SO much more content
as you have access to volume while still maintaining quality. Ten years ago, it
was very expensive to create, produce video or even live broadcasts but today,
you only need a stable internet connection, and choose between facebook,
youtube or other live streaming platforms with the use of a smartphone. The
costs have gone down.
The content you produce doesn’t have to be related to your product. You
can post about the weather, current trends or news, and people! As long as you
are focused on bringing value to the end consumer, you are going to build
reputation and relationship.
I truly believe this is the way to go in order to get serious about
your content marketing efforts and attract your target audience, get them to
subscribe to you, and ultimately create a loyal following. The evidence is
overwhelming, consumers’ attention is on their phones and big brands are
producing their own content to reach directly to consumers beyond the usual traditional
content strategies.
The media ecosystem includes different kinds of companies: creators,
packagers, distributors, service providers, and aggregators. Choose the type of
media company you aim to be.
If you don’t start thinking like a media company and prioritizing brand
along with content, you are going to lose. This is the way the world works now
and this is why I’m a content creator.
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Every Business should be a Media Company
Reviewed by Vernon Joseph Go
on
Monday, February 26, 2018
Rating:

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