Ascott Limited introduces vibrant living in Cebu via Citadines


The newest Ascott residence is set to change the local hospitality scene in Cebu as it opens on July 2019! Introducing, Citadines Cebu, your home away from home. Stepping into its main lobby, one is greeted by a well-curated range of books that gives the hotel the feel of one’s living room – making it the perfect place to decompress with friends or simply to connect with one’s self after a long day.

Imagine a burst of tropical coastal colors – blue, teal, orange, yellow, and green – intermingling with natural wood, latticework, cane waves, stones, shell inlays, and local weaves.  As you bask in the quiet surroundings, relax as the mix of accent lighting and cove ceilings, niches and trellises, made by craftsmen evoke a natural feel. Experience all this as you soak in the distinctively warm hospitality of the Visayas, right at your own hotel.

For sure, its opening gives Cebu’s bustling tourism sector a much-needed boost. A serviced residence that will provide top-notch accommodations combined with efficient service, it is just what business and leisure travelers want from the Philippines’ fastest-growing hub. With a brand-new airport, a robust business climate, and a steady influx of travelers, Cebu has become one of the largest and fastest-growing business districts in the Philippines. At the heart of the city, they continue to harness economic potential with many businesses emerging in various industries such as trade, manufacturing, business process outsourcing (BPO), and real estate.

For travellers looking for a break from the bustle of the city, Cebu also takes pride in the unparalleled natural beauty of its pristine beaches, lush forests, and vibrant dive spots and other scenic destinations.

Recognizing the opportunity to meet growing expectations, The Ascott Limited (Ascott), a leading international lodging owner-operator, partnered with leading developer Cebu Landmasters Inc. (CLI) to open Citadines Cebu City is set to refine the hospitality industry in the third quarter of 2019. Once operational, it will be the fourth Citadines hotel property in the Philippines, joining Citadines Salcedo Makati, Citadines Millennium Ortigas Manila, and Citadines Bay City Manila.

Vibrant living

Designed to be functional, yet cozy at the same time, Citadines Cebu City offers spacious apartments with all the conveniences of a modern home and the services of a hotel. Functionality and sustainability guided the designers of the hotel, and these come alive in its efficient design and space planning, as well as the use of eco-friendly and easy to maintain materials. Small details and accent pieces provide a relaxed vibe to remind guests of the comforts of home. 

After all, The property aims to be its guests’ home away from home, with its own serviced kitchen, wireless internet access, and even a built-in a washer and dryer in each unit. At the same time, it offers concierge and housekeeping services, while a 24-hour reception and guest service team ensure safety and security. For business travelers, it also has conference and meeting facilities, as well as a gym to help tenants stay fit and healthy.

Local, fun, functional

Citadines aims to treat guests with the utmost care and pampering. At the same time, it showcases works and accent pieces by local craftsmen and artists in vibrant spaces. In all this, its goal is to achieve a balance between promoting international contemporary interiors with a local flavour––making it a truly unique and unforgettable destination.

“We see great interest in Cebu, especially among young professionals and business travelers who combine their business and leisure goals at the same time. Therefore, Citadines Cebu City is targeting young, independent travelers who are visiting Cebu and desire modern comforts, business connectivity and customized services,” said Daniel Wee, Country General Manager for The Ascott Limited Philippines.

Synergistic partnership and expansion

The partnership between Ascott and Cebu Landmasters Inc. (CLI) is synergistic. Citadines is Ascott’s fastest growing brand while CLI has risen to become one of the leading developers in the Visayas and Mindanao regions, and among the top ten in the Philippines. More importantly, they share the same values and commitment toward delivering world-class properties and customer service. The alliance’s goal is to have 1,600 units in place by 2022 in key cities such as Cebu, Cagayan de Oro, Davao, Dumaguete, and Iloilo in the next few years.

“We’re confident that Ascott will further invigorate the Visayas and Mindanao area in the next few years, by providing the options that travelers are looking for,” Mr. Wee.

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Ascott Limited introduces vibrant living in Cebu via Citadines Ascott Limited introduces vibrant living in Cebu via Citadines Reviewed by Vernon Joseph Go on Wednesday, June 12, 2019 Rating: 5

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