ABS-CBN Foundation, GCash team up for La Mesa Watershed reforestation efforts

160,000 trees to be part of GForest at La Mesa

The ABS-CBN Foundation and GCash have joined forces to continue the work of conservation, reforestation and enrichment of La Mesa Watershed. This partnership helps pave the way for GCash’s commitment of planting 160,000 trees at La Mesa, as part of its GForest “2.3 million by 2023” goal.

GCash’s GForest contribution, covering 220 hectares just in 2022, is a boost to the Foundation’s continued efforts in preserving and enriching La Mesa Watershed, the major source of drinking water for Metro Manila’s 12 million-strong population. Though 1,500 hectares of the Watershed has been reforested since 1999, the Foundation proactively works with donors and partners from all sectors of society in protection, reforestation and enrichment activities to ensure La Mesa Watershed’s viability for future generations. 

We are honored to work with GCash to achieve our mutual goal of environmental stewardship through reforestation,” said ABS-CBN Foundation Managing Director Roberta Lopez-Feliciano. “Together with other organizations and communities, we will continue to pursue our shared vision of a greener and brighter future for all Filipinos.” 

GForest, the sustainability feature of GCash, is a prime mover in reforestation efforts all over the country. This award-winning innovation has recently achieved its milestone of 1 million trees, and is aiming to hit 2.3 million trees planted by 2023. 

We are happy to partner with ABS-CBN Foundation in our pursuit of environmental conservation. Beyond spreading awareness on sustainability, GForest has been making a concrete impact in reforestation efforts of the country. We believe that each tree contributed by GForest has a snowball effect to create meaningful waves of positive impact in the country,” said Martha Sazon, President and CEO of GCash.

The “2.3 million trees by 2023” partnership kicked off with a ceremonial tree planting at La Mesa Watershed on July 4, with ABS-CBN Foundation and GCash leaders in attendance. 


ABS-CBN Foundation, Inc. is a committed advocate for public service in strategic sectors of Philippine society.  A media-backed non-profit organization in the Philippines, the Foundation’s pillar programs are on community, family and child welfare; disaster preparedness; environmental management; income, livelihood and employment development. It aims to awaken hope in the Filipino through implementing projects via multi-sectoral partnerships in the spirit of bayanihan—a Filipino word that connotes an all-hands-on-deck helpfulness because each individual is innately eager to pitch in. 

ABS-CBN Foundation is accredited by the Philippine Council for NGO Certification (PCNC) and is granted the status of Donee Institution by the Bureau of Internal Revenue (BIR). The Foundation also has a license to operate from the Department of Social Welfare and Development (DSWD). 


GCash (G-Xchange, Inc.) is the #1 Financial App in the Philippines. Through the GCash App, customers can easily purchase prepaid airtime; pay bills at over 1.3k partner billers; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 4.5M partner merchants and social sellers; cash-in and cash-out at over 170k partner agents; and get access to savings, credit, insurance and invest money all at the convenience of their smartphones. 

GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.). GCash was recognized by The Asian Banker (TAB) and by the IDC in 2021 for its outstanding digital financial inclusion programs impacting more than 60 million Filipinos in the country today. 


GForest is an environmental feature of GCash wherein users can plant trees virtually by doing various cashless transactions in GCash. These virtual trees are then planted in reality at environmentally strategic locations nationwide.

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ABS-CBN Foundation, GCash team up for La Mesa Watershed reforestation efforts ABS-CBN Foundation, GCash team up for La Mesa Watershed reforestation efforts Reviewed by Vernon Joseph Go on Tuesday, August 09, 2022 Rating: 5

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