SM City Cebu IMAX Theater screening

SM City Cebu will open the gates of IMAX Theater this Friday, July 9, 2010. It’s actually the 3rd IMAX Theater by SM and the first IMAX Theater outside Metro Manila. The IMAX Theater here in SM City Cebu has the height of 14 to 24 meters, but not quite big like that of SM Mall of Asia, and it can accommodate up to 450 movie goers.



The Pre-Launch party for SM City Cebu IMAX Theater was held at the SM North Wing Atrium last July 2, 2010. The party was jam packed with photographers, bloggers and fashion designers! There was a short fashion show during the IMAX Theater Pre-Launch party, showcasing the collections of some of the Cebu based fashion designers like Arcy Gayatin, Edwin Ao and Philip Rodriguez.

About IMAX:

IMAX is a motion picture film format and projection standard created by the Canadian IMAX Corporation. It is one of the world’s leading digital entertainment and technology companies. An IMAX theatre is equipped with IMAX's digital projection system delivers key elements that make up the IMAX Experience: IMAX's revolutionary projection technology, which delivers crystal-clear images; IMAX's powerful audio system which delivers laser-aligned digital sound; and IMAX's customized theatre geometry, which maximizes your field of view.

My IMAX Experience:

So now that you know that IMAX is open, how much is it? Php400...err Php400?..Well if you ask me, it was worth the try even though my movie experience was sponsored. It took a bit of time for my eyes to adjust to the 3D Experience but it was definitely worth it. But then, your pocket will have holes afterwards. The Php400.00 includes some food from the snackbar and of course the ticket + use of IMAX glasses, but mahal lang jud gihapon for me. But if you're depressed and want to spend some needless cash, then by all means watch a movie in IMAX for the movie experience will take you to another world and back.


I was invited to experience the IMAX THEATER and I was happy and grateful for these blessings! I would like to express my gratitude to the people behind it! Enjoy yourself with the world's most immersive movie experience- IMAX.

Photo Credit: Chai
SM City Cebu IMAX Theater screening SM City Cebu IMAX Theater screening Reviewed by Vernon Joseph Go on Wednesday, July 07, 2010 Rating: 5

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