HP & BSP's NO TO FAKES.KNOW-THE-ORIGINAL Advocacy

Left - new indicator for original cartridge; Right - Old one which shall soon be replaced

"NO to fakes. KNOW the Original!", the campaign seeks to raise the awareness and commmitment to stop the proliferation of counterfeits, including frequently counterfeited items such as banknotes (Philippine Peso bills) and original HP ink cartridges and toners. HP & BSP's NO TO FAKES.KNOW-THE-ORIGINAL Advocacy was recently shared here in Cebu for the Cebuano's Awareness on Counterfeiting.

Many of us are guilty of purchasing fake products at least once in our lives—from DVDs to designer bags, you name it. And hardly do we reflect on the act for the simple reasons that these imitations cost amazingly cheap and look almost like the original it's considered a steal. Besides everyone is doing it, and our less discerning friends won't notice anyways, so why bother? But HP Philippines and Bangko Sentral ng Pilipinas (BSP) believe otherwise...

Amidst the growing threat of counterfeit goods in the country, HP Philippines and Bangko Sentral ng Pilipinas (BSP), the nation’s monetary authority, join hands to launch a phenomenal advocacy against the production and proliferation of fakes and counterfeits. Dubbed as NO to Fakes. KNOW the Original!

CLICK HERE To know more about the New Generation Philippine Banknotes

The Philippines hopes for the removal of the country from the United States’ blacklist of countries tolerating intellectual piracy and counterfeits. In the past weeks, several government agencies have seized and destroyed counterfeit goods - from designer products to electronics. The Bangko Sentral ng Pilipinas continues to protect the Filipinos from counterfeiters by working closely with police authorities while HP, along with the National Bureau of Investigation, has seized 22,000 fake ink cartridges and toners worth P21 million during this year alone.

To combat the proliferation of fake peso bills, the BSP has introduced several new security features in its new generation Philippine banknotes. HP likewise introduced genuine security seal features on its Original HP Ink cartridges and toners for us to KNOW THE ORIGINAL!

Strengthening these initiatives, the NO to Fakes. KNOW the Original! campaign seeks to educate individuals and businesses on the economic risks of counterfeit goods, including billions of pesos in annual losses. Ultimately, the campaign is set to become a national movement that seeks to inspire consumers and establishments to make a commitment to stop supporting fakes and patronize original products instead.

HP Singapore Executive together with Campaign Ambassador Pia Magalona via Skype

The campaign spreads the inspiration by enlisting the help of celebrities and personalities who embody the advocacy’s noble ideals. These include celebrity mom Pia Magalona and son Elmo Magalona, trendsetter Tessa Prieto-Valdes, renowned lifestyle blogger Cecile Zamora Van Straten and social visionary Bam Aquino.

With their help, the campaign is set to embolden advocates from all over the country to unite and proudly proclaim - NO to Fakes. KNOW the Original!