Understanding Metrobank's Meaningful Banking

Dennis Lu, Head of Metrobank Visayas (Area 3)
Metropolitan Bank and Trust Co. (Metrobank) is shifting its branding as they seek to move, change, and grow together with their customers by providing the most relevant products and services that help fulfill their purpose and dreams. Meaningful Banking was emphasized on how Metrobank aims to elevate its “You’re in Good Hands” promise.

As Metrobank’s customers become more sophisticated and their needs evolve, Metrobank seeks to move, change and grow together with their customers. Meaningful Banking is Metrobank’s north star as they start on a transformation journey. Even if Metrobank is not yet able to serve their customers perfectly now, they commit to continuously improving so that they can deliver Meaningful Banking every step of the way, for their customers of today and tomorrow.

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Lorna Tolentino, Head of Metrobank Visayas (Area 1)
From driving financial literacy to honoring outstanding Filipinos to helping the communities they serve; the bank is also committed to supporting meaning initiatives which can contribute to nation-building. Metrobank goes beyond just a business and aims to make a real difference in Filipinos’ lives, that is banking made truly meaningful.

The Journey to Meaningful Banking

Since the bank was founded, their reason for being has always been to serve their customers extraordinarily well by helping them spot opportunities and working together to realize their dreams — whether to scale up their business or achieve their goals wherever they are in life.

Metrobank seeks to put you (the customer) at the heart of everything that they do, and this is just the start of the journey. Even if they are not yet able to serve perfectly now, the commitment is there to continuously improve so that they can be right beside their clients, every step of the way.

As they begin their new journey to Meaningful Banking, Metrobank launches their new communication campaign with their customers at the heart and featuring the new Metrobank signature frame that serves as a visual focal point that highlight our customers’ meaningful stories. In the near future, Metrobank aims to provide new and more relevant products and services that help fulfill their purpose and dreams.

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Meaningful banking is meaningful, to give more than just a service but also a delightful experience. It is Engaging since it is all about 'Needs First'. Adaptive, as their journey to embracing change to make things better for you the client. Also Convenient, as they improve to serve anytime, anywhere. And lastly, Trustworthy, as Metrobank ensures to make things more secure for worry-free banking!

This consists of the following, specifically:
  • Savings - More than just securing money, they also provide more opportunities to make saving more meaningful through banking beyond convenience.
  • Freedom to Manage - Metrobank Online Banking and Mobile: Everything you need in your platform of choice, be it on desktop or smartphone. Securely pay bills, send money, and make investments.
  • Lifestyle Upgrade - Home and Car loans: Get offers that move you ahead to a better quality of life. Feel right at home with our hassle-free loans available in easy payments.
  • Invest the best - UITF: Investing is now more convenient. Find the right investment product that fits your needs and choose the best strategy to build your wealth.
  • Make opportunities Grow - SME Loans: Whatever you need for your business, you got the support you need, from SME loans, check requests, to online corporate transaction management.


Learn more via meaningfulbanking.ph


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Understanding Metrobank's Meaningful Banking Understanding Metrobank's Meaningful Banking Reviewed by Vernon Joseph Go on Thursday, July 18, 2019 Rating: 5

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